Blog and Social Media Tours:
We don’t blast our network or send random press releases to influencers with a “work for free” call to action. At MomSelect, we create personal relationships with influencers and strive to provide products and opportunities that match individual personalities with brand projects. Signing up and being selected for a program qualifies an influencer to receive exclusive products, giveaways and invitations to sought after events. All bloggers are required to follow FTC regulations and are monitored frequently for compliance.
Social Spotters Campaigns:
Two things are certain- mom influencers are always in stores and they are often posting photos of products they find. Social Spotters campaigns combine these two behaviors into one to create a great viral marketing campaign. Influencers sign-up for Social Spotters campaigns, identify products in the store, snap a photo and share it with their followers. It’s that’s easy! MomSelect influencers have posted product images to Instagram for brands such as Clover Yogurt, Rockin’ Refuel, Papa Murphy’s, HP, and many others.
In the digital space there are few times that mom influencers and brands have the opportunity to actually connect face-to-face. This is why MomSelect actively plans events where influencers and companies can meet and mingle. Our events take place all over the world and have united thousands of moms with the brands they love including Chick-fil-A, Disney Parks and Resorts, HP, Hanna Andersson and Build-A-Bear Workshop.
Brand Ambassador and Advocacy Programs:
Ambassadors and advocates are brand evangelists that provide marketing research teams with instant feedback and valuable insights on products and services. Become a part of a diverse community where there is consistent two-way dialogue between influencers and brands. This dialogue shapes the development of new products and services and improves those currently in the market. MomSelect’s Brand Ambassador programs include HP, Chick-fil-A, Beaches Resorts, Coppertone, Purex, Claritin, Medtronic, Papa Murphy’s, At Home Stores, and Disney Parks.
Our version of in-home parties are MommyParties. Moms are constantly entertaining or planning playdates. MommyParties engage moms in doing what they do best. Each host influencer receives everything needed to host a get-together themed around a certain product- from recipes and craft ideas to decorations and goodie bags. Parties don’t always have to happen in your home. As a party host, you can share your party with fellow moms at play date gatherings, scout meetings or other groups that you bring together. Hosting in-home parties is a great way to socialize with other moms in your area and create lasting memories for your children.
Events and Conferences:
Disney Social Media Moms Conference. Beaches Resorts Social Media on the Sand. HP Print and Pamper Retreat. These are just a few of the world-famous events MomSelect and BSM Media have helped to create to connect brands and mom influencers. Influencers are invited to participate in these fun and informative events, giving both brands and influencers the opportunity to network. These events are held in cities throughout the United States and worldwide, and often include experiences exclusively available to attendees.
Research and Insights:
The opinions and insights of moms are invaluable to companies. Whether it’s introducing a new product or designing a solution to an everyday mom challenge, brands to MomSelect to ensure that their product meets the needs of moms and their families. MomSelect influencers share their honest opinions with brands to create solutions.