How MomSelect Works
MomSelect connects moms and family-focused content creators with brands looking for authentic voices, engaging content, and meaningful relationships with real families.
Whether you’re a creator looking for brand opportunities or a company searching for the right mom influencers for your next campaign, MomSelect makes the process simple.
Influencers: It’s as easy as…
For Influencers: Find Brand Opportunities That Fit You
MomSelect gives creators the opportunity to discover and apply for campaigns that align with their content, audience, family, interests, and lifestyle.
Join the MomSelect Influencer Network
Create your free MomSelect profile and tell us about yourself, your family, your interests, and your online presence.
Keeping your profile complete and up to date helps our team identify campaigns that may be a good fit for you.
Discover Current Campaign Opportunities
As a MomSelect member, you’ll receive emails featuring current brand campaigns, eligibility requirements, compensation, deliverables, and instructions for applying.
You decide which opportunities feel right for you, your content, and your audience.
Create, Share and Build Brand Relationships
Selected creators may participate in opportunities such as sponsored social media campaigns, product sampling, gifting programs, events, in-store activations, brand experiences, content creation, and more.
Every campaign is different, giving creators opportunities to discover new products, create authentic content, connect with brands, and grow their experience as a content creator.
Brands: It’s as easy as…
For Brands: Build Influencer Campaigns That Reach Real Families
MomSelect helps brands and agencies connect with mom influencers and family-focused creators whose audiences, interests, lifestyles, and content align with campaign goals.
Tell Us About Your Goals and Objectives
Start by sharing your brand, target audience, campaign objectives, timing, budget, and desired outcomes with our team.
Whether you’re launching a new product, increasing brand awareness, generating social content, driving retail discovery, or building long-term advocacy, we’ll help identify the right approach.
Build a Customized Influencer Program
MomSelect and BSM Media develop influencer programs based on your specific campaign goals.
Programs may include influencer recruitment, sponsored social content, product sampling, retail activations, user-generated content, events, ambassador programs, social campaigns, and other customized initiatives.
Our team helps identify creators who align with your brand while managing campaign communication, deliverables, timelines, approvals, and execution.
Measure Campaign Performance
At the end of your campaign, MomSelect provides reporting designed to help you understand campaign performance and results.
Depending on the program, reporting may include creator content, reach, impressions, views, engagement, social activity, campaign participation, and other relevant performance metrics.
Why MomSelect?
For more than two decades, MomSelect and BSM Media have helped brands connect with moms through authentic influencer marketing, product experiences, and community-driven campaigns.
Our approach focuses on finding the right connection between brands and creators rather than simply matching campaigns based on follower counts.
That means better-fit opportunities for creators and more relevant, authentic content for brands.
Frequently Asked Questions
How do influencers join MomSelect?
Creators can create a free MomSelect profile and provide information about their interests, family, location, social platforms, and online presence. Members then receive information about current campaigns and can apply for opportunities that interest them.
Do influencers have to participate in every campaign?
No. MomSelect members choose which opportunities they want to apply for based on their interests, audience, schedule, and content.
Does joining MomSelect guarantee campaign opportunities?
No. Each campaign has its own eligibility requirements, and joining the MomSelect network does not guarantee selection for a specific campaign.
How does MomSelect choose influencers for campaigns?
Creator selection depends on the needs of each campaign and may include factors such as audience, location, interests, family stage, social platforms, engagement, content style, and overall brand fit.
What types of influencer campaigns does MomSelect manage?
MomSelect programs may include sponsored social media content, product sampling, gifting, influencer reviews, retail activations, events, brand ambassador programs, user-generated content, and other customized influencer marketing initiatives.
Can brands work with MomSelect on custom campaigns?
Yes. MomSelect and BSM Media can develop custom influencer programs based on a brand’s goals, audience, product, retailer, budget, platforms, and desired outcomes.
Ready to Get Started?
Creators
Join the MomSelect influencer network and discover brand opportunities that fit your content and audience.
Brands & Agencies
Tell us what you’re looking to accomplish and let our team build an influencer marketing program around your goals.