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Founder & CEO

Maria Bailey is an author, speaker and marketing strategist with more than 25 years of experience helping brands reach moms and families. She is the founder and CEO of BSM Media and the author of books including Marketing to Moms and Marketing to Millennial Moms. Her expertise includes influencer marketing, retail marketing, consumer behavior, Gen Z moms, social commerce and AI/AEO search strategy.

BSM Media is the parent company behind MomSelect, SocialSpotters, SocialSampling, TikTokMoms and WalmartMoms.
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  • How It Works
  • Influencers
  • Brands
    • MomSelect Insights
  • Programs
    • MomSelect Verified