Case Study: MEGA Bloks

Mega Bloks
Project Description

MEGA Brands, a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery hosted MommyParties. MommyParties was able to not only showcase this brands toddler/preschool lines, which they’re best known for, but also educate Moms about the depth of the product line for children 5-8 years old. Many of the hosts and guests were not aware of the other product lines that existed for older children prior to participating in MommyParties.


  • 100 MommyParties hosted reaching a estimated 2000 Moms and kids directly
  • 60% of Moms purchased this product after participating in MommyParties
  • 90% of Moms visited the brand website since the party
  • 100% of Moms say their child was extremely excited to play with the toys provided by the brand

If you are a brand or agency ready to connect with mom influencers, let us show you how we can create a program that produces meaningful results. Learn more about BSM Media, or contact us!