Case Study: Mayka by Zuru

Zuru Mayka
Project Description

BSM Media leveraged its relationship with mom influencers to increase awareness of the Mayka Toy Block Tape among mom consumers by educating them about the product this holiday shopping season. BSM engaged both mom influencers and their children to create and distribute original content featuring Mayka Toy Block Tape across social media and television.



  • Videos were shared on both YouTube and Facebook resulted in more than 145,000 views.
  • Over 3.4 million total potential impressions were produced as a result of the campaign
  • Mayka appeared in 10 television segments surrounding holiday shopping.

If you are a brand or agency ready to connect with mom influencers, let us show you how we can create a program that produces meaningful results. Learn more about BSM Media, or contact us!