Case Study: LeapFrog

Project Description

LeapFrog, the leading brand for educational toys, partnered with MommyParties to develop a unique in-home experience for parents and their children. The highly anticipated “Learn, Create and Share” parties introduced attendees to the LeapPad™ learning tablet and Tag™ Reading System. In addition to these sought-after toys, the party kits contained customized recipes, games, and activity sheets to bring the LeapFrog tools to life. Buzz from the parties helped make the LeapPad one of the “IT” toys for the holiday season and parents were able to showcase LeapFrog’s mission right from their own living room by showing their kids that learning is fun!


  • 250 Mommyparties hosted, introducing the products to more than 1,300 parents and 1,800 children
  • There were more than 170 blog posts, reaching more than 725,000 readers
  • 74 hosts uploaded branded videos to the LeapFrog contest
  • 77% of hosts intend to purchase LeapFrog products in the future; 58% have purchased LeapFrog merchandise since their party

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