Case Study: Crayola

Project Description

BSM Media teamed up with Crayola to create a buzz online for Crayola’s Play Sand, available at Walmart. By activating the Social Spotters network to find and locate the Crayola Play Sand and share photos of it online, we were able to increase brand awareness and generate consideration for Crayola Play Sand among mom consumers. BSM Media exceeded the benchmarks for social shares and impressions for this campaign, and all influencers reported their intent to purchase Crayola Play Sand again in the future. Based on the measurements and the positive feedback from our influencer network, this campaign was a success!


  • Using only 11 Social Spotters, we were able to generate over 1.2 million impressions
  • 100% of Social Spotters said they would purchase Crayola Play Sand again
  • 100% said they would recommend the product to friends and family

If you are a brand or agency ready to connect with mom influencers, let us show you how we can create a program that produces meaningful results. Learn more about BSM Media, or contact us!