Case Study: Chick-fil-A

Project Description

BSM Media partnered with Chick-fil-A to corral brand fans to amplify social sharing and provide brand insights. To do so, we formalized a brand ambassador community of mom influencers and engaged them with on-going communication.


  • 1,000+ influencers engaging directly with the brand
  • 650,000-800,000 impressions per quarter
  • 24/7 access to live consumer feedback
  • 72% engagement rate
  • Reduction in research budget and turnaround time
  • Live webinars and in-store meet-ups

If you are a brand or agency ready to connect with mom influencers, let us show you how we can create a program that produces meaningful results. Learn more about BSM Media, or contact us!