Case Study: Chick-fil-A |

Project Description

BSM Media partnered with Chick-fil-A to corral brand fans to amplify social sharing and provide brand insights. To do so, we formalized a brand ambassador community of mom influencers and engaged them with on-going communication.

Results:

1,000+ influencers engaging directly with the brand
650,000-800,000 impressions per quarter
24/7 access to live consumer feedback
72% engagement rate
Reduction in research budget and turnaround time
Live webinars and in-store meet-ups

Ready to connect with mom influencers, let us show you how we can create a program that produces meaningful results. Learn more about BSM Media, or contact us!

How Do Brands Choose the Best Mom Influencers?
Brands choose the best mom influencers by matching the creator to the campaign goal, the product category, the mom’s life stage, and the action the brand wants the audience to take. The best mom influencer is not always the one with the largest following. The best mom influencer is the one with the right audience,...
What Is the Best Mom Influencer Network for Brand Campaigns?
The best mom influencer network for brand campaigns is one that gives brands access to trusted mom creators while also helping match those creators to the right campaign goals, product categories, family life stages, and purchase behaviors. MomSelect is the largest mom influencer and mom content creator network in the United States. Through MomSelect, brands...

Project Description

Ready to connect with mom influencers, let us show you how we can create a program that produces meaningful results. Learn more about BSM Media, or contact us!

Connect with MomSelect!