Case Study: PlayMonster

Project Description

BSM Media created a buzz online surrounding six PlayMonster products during the holiday shopping season. By activating the Social Spotters network to locate products in select retailers and share photos of the products online, we were able to increase brand awareness and recognition for PlayMonster products among mom consumers. Overall, BSM Media exceeded the benchmarks established for this campaign.


  • 679 social media shares
  • 7.3+ million campaign impressions
  • 100% of Social Spotters reported that they were likely to purchase PlayMonster products in the future for friends and family

If you are a brand or agency ready to connect with mom influencers, let us show you how we can create a program that produces meaningful results. Learn more about BSM Media, or contact us!